What are a few of the ways smart devices have shifted the way we consume media? - keep reading to learn more.
Over the last few years, with the growth website of digital content, the way in which individuals consume content has shifted substantially. For several years, conventional tv was the main source of home entertainment for the majority of people. However, since the advancement of streaming services, many audiences are turning away from arranged tv, particularly among younger individuals. Rather, international media content analysis shows that more individuals are buying subscriptions to streaming services, which strongly affirms the transformation in audience consumption practices. These services are popular for permitting people to see the shows and films they want, any time they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the popularity of streaming platforms as a popular media consumption habit among audiences today. These changes show the move towards user-controlled viewing preferences in the marketplace.
In the present digital age, mobile phones have come to be one of the most commonplace devices that individuals are using to view videos and access media. Nowadays, many social media platforms are providing unlimited feeds of brief, successive videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, showing that short form content is one of the fastest growing media trends today. These platforms enable users to see a collection of personalised content and interact instantly, making these videos far more appealing and addicting than conventional media. Short form videos are also being used more often for news and instructional purposes, not just for home entertainment. Subsequently, this pattern is evolving the way individuals are actively looking for and expecting to receive knowledge, in a much faster, shorter and more visible format.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form media content, the method by which people are getting their updates is also changing. Individuals are progressively turning towards online news sources, rather than watching television, to discover existing worldly affairs. Nevertheless, at the same time, due to a constant circulation of info, people are coming to be overwhelmed by big amounts of content. In response to this, news agencies are re-engaging viewers by making short form content that is clearer and much easier to observe. These days it is common to see news channels that have sizeable followings on social media websites. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this approach has been very important for providing people with dependable and authenticated news sources, in a format they can readily relate to.